Hypoallergenic cosmetics seem to be just a marketing slogan?!

Do you know that hypoallergenic cosmetics don’t exist??!!

You may think now– how could it be true if I have already few on my shelf…

So while reading some medical and dermatological books I discovered that it was said there very clearly – there is nothing like hypoallergenic cosmetic from medical perspective! The name was created by marketing team to convince customers about some great, gentle properties of such product.

‘Hypo’ means less or below, so it means exactly less allergenic, not ‘no allergenic’ which is suggested by different marketing campaigns. Word ‘hypoallergenic’ is used in advertising and placed on product labels of shampoos, moisturizers, makeup, and even jewelry.  

So if your skin is very sensitive and you afraid to use some ‘standard’ goodies, then you would be definitely caught by this slogan.

So how can it be possible that is just a marketing play, not a dermatologic creation? Dermatologists are saying than if any of this ‘hypoallergenic’ cosmetics contains an ingredient which causes an allergy to your skin, inflammation or any other reaction, but in smaller quantity or concentration (regarding to definition of hypoallergenic products), then it will still have the same allergic effect as a standard product. So in this case ingredients concentration won’t have any sense as even a small quantity will have an allergic impact on you. Of course you may expect that these products are less likely to cause a reaction of the skin over a ‘standard’ product in general but if you’re allergic to some particular ingredient, then your skin will react anyway.

So this is another reason why is always worth to check a product’s label than trust a marketing slogan.


Photos from Google Image




3 thoughts on “Hypoallergenic cosmetics seem to be just a marketing slogan?!

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